Why is fish important in our diet?

Fish is an excellent source of nutrients needed to keep us healthy, and with so many different species to choose from, it’s easy to meet your recommended [insert recommended frequency, e.g. two servings a week]. Find out why they are so good nutritionally…

Fish is rich in very important nutrients, making it a mealtime staple. Vegetarians and vegans need to look for other sources of these valuable and essential nutrients.


A great source of protein

Fish is a great source of protein. It varies by species, but on average fish provides approximately 19.5g of protein per 100g. How much protein we need varies by the individual, with needs dependent on body weight, in addition to other factors, because protein has a role in the growth, repair and maintenance of the body. For example, protein promotes muscle growth, and helps maintain muscle mass and normal bones. It’s especially important that children consume enough protein, as they need it for the normal growth and development of their bones. A meal containing Birds Eye/Findus/iglo (delete as appropriate) fish [insert link to fish range], our peas [if peas sold in country, otherwise state another vegetable sold locally – insert link to range], and potatoes is perfectly balanced and a great source of protein. And our fish fingers are a great way to get your children eating and enjoying fish!

Important vitamins and minerals

Other key nutrients found in our fish species in varying amounts include selenium, iodine and vitamin D. Selenium helps to maintain a healthy immune system and thyroid function, as well as maintaining normal hair and nails, while iodine contributes to normal growth in children, and normal cognitive brain  and thyroid function. Iodine and selenium are found in our [insert name of local cod/pollock product(s) which are at least sources of both iodine and selenium].

Vitamin D is the so-called ‘sunshine vitamin’, as it’s made in the skin in the presence of sunlight at certain times in the year. However, vitamin D deficiency is an increasingly recognised issue in Europe. As vitamin D has many important roles in the body, including maintaining muscle function, immune system function and normal bones and teeth, it’s a good idea to consume dietary sources of vitamin D to top up your levels. Our salmon products, such as [insert names of local salmon products, which are at least a source of vitamin d], provide a tasty source of vitamin D- so why not try one of these tonight?

To see our full range of fish products, visit [insert link to fish section on website]

Boosting your omega 3

The nutritional profile of a fish – i.e. the nutrients it contains, and how much of these nutrients- depends on the species. For example, omega 3 is found in fish species including pollock, salmon and haddock, and is an ‘essential’ fatty acid. ‘Essential’ nutrients are those you need to consume in the diet, as our bodies cannot make these themselves, and children and adults across Europe should make sure they get enough omega 3 in their diets. Why not try our delicious range of Omega 3 rich products [insert link to range of Omega 3 Fish product(s)] to boost your omega 3 intake?